Nut Cracker

Nut Cracker is a startup founded in 2014 which develops innovative teaching materials to raise awareness about nutrition.

I've been in charge of 6 projects for 8 months as new graphic designer.

My goals were to develop several visual communications and make new branding for the startup through several objectives :

A logo
A business card
A graphics board which provides information on the company's current activities (and future objectives to be achieved).
A branding t shirt for a marketing identity of the startup.
A publicity sheet
A website: assisting to the development of the offical website
Hugs illustrations

MISSION 1 : LOGO / BRANDING

FIRST SKETCHES AND PICTOGRAMS

After many paper sketch proposals, the next step was a graphic presentation of the computerised logo

PICTOGRAM LOGO IDEAS

With a simple vectorised and reworked squirrel, this first model was the first reference prototype.

FINAL PROJECT

Official logo of the new startup Nut Cracker

MISSION 2 : BUSINESS CARD

SEARCH AND IDEAS

Visual creation of the business card for the graphic effects which aims to gain contacts and to get the company noticed, using InDesign.

FINAL PROJECT

Current bussiness card used for the startup

MISSION 3 : GRAPHIC BOARD

My mission was to organise a new graphic charter which were to be used to communicate what the startup does in diverse nutritional education programs.